Senior Manager Marketing Analytics
Company: VirtualVocations
Location: Reno
Posted on: October 19, 2024
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Job Description:
A company is looking for a Senior Manager of Marketing Analytics
to lead marketing strategy through advanced analytics and
modeling.
Key Responsibilities
Guide the design and implementation of predictive models for
marketing strategies
Analyze campaign performance and provide actionable insights to
optimize ROI
Lead and mentor a team of data scientists and analysts to deliver
high-quality insights
Required Qualifications
Master's or Ph.D. in Data Science, Statistics, Computer Science,
Marketing Analytics, or a related field
8+ years of experience in data science or analytics focused on
marketing analytics
Proficiency in programming languages such as Python or R
Strong experience with SQL and data manipulation
Expertise in machine learning frameworks and libraries (e.g.,
scikit-learn, TensorFlow)
Keywords: VirtualVocations, Reno , Senior Manager Marketing Analytics, Executive , Reno, Nevada
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